By Daniel Clark, Group Commercial Director at EveryMatrix.

With ICE 2026 simply weeks away, at EveryMatrix we've been working together with our tier one consumers to curate a series of success stories, showcasing how exceptional technology can considerably and sustainably grow operator and lotto brand names.

At this year's international gaming event in Barcelona (stand 2Q50) visitors, clients and potential customers looking to change from underperforming legacy platform innovation to our sophisticated turnkey services, will be able to touch, listen and discover our consumers' success at their leisure within a dedicated area.

Below is a preview of simply three of those stories: powering a brand-new era of sports wagering in a recently regulated market with the Hungarian National Lottery and digital brand TippmixPRO; Building a UK Turnkey powerhouse with challenger brand name BetTom; and supplying a responsible gambling experience to countless Norwegians with Norsk Tipping.

TippMixPRO - Hungarian Lottery

This was among our biggest projects including several teams, a bespoke technique and a laser concentrate on customer-centricity.

Founded in 1991, Szerencsejáték Zrt is Hungary's state-owned lottery game and gaming service provider has more than 7,700 retail outlets nationwide, offering everything from lottery game tickets to sports wagering.

When the country's online sports wagering market opened to competitors in 2023, Szerencsejáték recognised it had a chance, in addition to an obstacle. To prosper in this brand-new regulated area, its online brand TippmixPRO required a modern, certified and scalable platform efficient in meeting strict technical requirements while also providing a great experience for Hungarian gamers.

New regulated market, a new era

The new structure came with major demands around accountable gambling, player defense and data openness. Any partner would require to demonstrate not only technical expertise, but also the ability to navigate complicated guidelines and provide customized services for a state-owned operator under heavy evaluation.

EveryMatrix was among 27 providers to get in the public tender process. After an extensive, multi-stage treatment, we were awarded the chance to power TippmixPRO with an end-to-end digital sportsbook solution.

Delivering an in your area hosted, regulation-ready sportsbook

Among the primary conditions was that all customer information needed to stay within Hungary. To accomplish this, we developed a brand-new regional information centre, total with more than 100 servers and big volumes of devoted hardware.

Responsible betting was another foundation. Working with third-party suppliers, we integrated robust self-exclusion tools, rigorous age verification, deposit limitations and on-site messaging into the OddsMatrix sportsbook, guaranteeing complete positioning with Hungary's requirements.

Launching a new chapter

The brand-new TippmixPRO, powered by EveryMatrix, went live in October 2023. Today the brand continues to go from strength to strength. Sportsbook coverage encompasses more than 120,000 monthly occasions, while our Bet Builder item via our sportsbook platform has actually given gamers more choice and engagement than ever in the past. Acquisition and retention were likewise boosted through bonusing tools, while automated danger management drove efficiency across operations.

What began as a regulatory challenge has actually become a success story that continues to grow as TippmixPRO enhances its position in Hungary's newly competitive betting landscape.

BetTom

Introducing BetTom, among the most vibrant sportsbook-focused brands to enter the UK market recently. The brand name is developed on a basic however effective idea: to provide a scalable, customised betting experience that puts leisure clients first.

To bring his vision to reality, BetTom required more than a provider; a platform partner efficient in delivering a localised, special contemporary gaming experience with player choice and operator control at the heart of it.

Choosing a platform partner for development

Throughout 2024, the business led an extensive procurement process to find a partner who might support its aspirations and the mix of our international prowess and UK focused acquisition of FSB Technology implied it signed a multi-year deal with EveryMatrix.

With a broad product proposal needed, the operator chosen EveryMatrix's full turnkey option across essential verticals of sport, gambling establishment, platform and affiliate.

These best-of-breed items provide unsurpassable scale throughout content, bonusing and data while using localised features for the co.uk market through an exclusive horse racing platform, UK focused lobby management and affiliate market intelligence.

Given horse racing's importance to BetTom's proposition, our proprietary platform was vital to the partnership, offering full pricing control, incorporated bonusing and 24/7 trading group gain access to.

BetTom went survive on schedule in May 2025, completely timed for the marque occasions of the UK flat racing season

From ambition to acceleration

Since going live BetTom has quickly became the fastest-growing operator on our sportsbook platform, attaining eight-figure monthly turnover and preserving strong double-digit earnings margins.

Its personalised marketing technique, powered by our data abilities and bonusing tools, is driving remarkable gamer acquisition, consistent retention and high lifetime value.

Norsk Tipping

With unique rights to online betting in the nation Norsk Tipping plays an unique function in the Norwegian market. Founded to carry gambling profits back into society, it runs under rigorous policies and deals with a significant difficulty: balancing entertainment and duty in an extremely managed market.

In 2016, Norsk Tipping chose it needed a brand-new service, launching a global tender to find a partner efficient in providing a protected, certified and appealing gambling establishment platform. After a year-long selection process involving 10 suppliers, the business chose EveryMatrix.

Balancing compliance and engagement in a regulated market

All net make money from Norsk Tipping are designated to sports, culture and NGOs however its role presents a challenge: balancing entertainment and duty. In an extremely regulated market, the business must secure players from damage while providing a modern-day gaming experience that takes on offshore operators.

It needed more than simply an aggregator. It desired:

An advanced iGaming combination platform with easy command and control.
Compliance-first tools to impose rigorous accountable gaming standards.
Seamless content delivery from numerous providers via a single API.
Stability and uptime through 24/7 tracking and technical support.

EveryMatrix gambling establishment platform powers Norsk Tipping's journey

From day one, we aligned our platform with Norsk Tipping's objective of safe, interesting and socially responsible gambling. Beyond content aggregation, our gambling establishment platform offers productivity features within lobby management and game management, along with accountable gambling and compliance functionalities.