Sky Bet extends English Football League sponsorship bet9ja's welcome offer
17 November 2017
30 Comments
Sky Bet has actually extended its multi-million pound sponsorship deal with the English Football League up until the summer of 2024.
The gambling operation is the headline sponsor for the Championship, League One and League Two football departments.
It gets its logo on shirts, and rights for "Bet and Watch" for some matches.
Sky Bet states it will try to dissuade problem gambling through messaging on t-shirts, which clubs will benefit through more money.
The deal, which deserves 10s of countless pounds, has remained in place because 2013.
Sky Bet said it would be paying 20% more than it has done so far to extend the agreement from 2019 to 2024.
this promotion code will make the 11-year bet9ja's welcome offer one of the longest in professional sport, the firm stated.
The Leeds-based operation, that includes websites such as Sky Vegas and Sky Bingo, is owned by private equity group CVC Capital Partners, external. Broadcaster Sky holds a 20% stake in the company.
The wagering market has actually been under increasing analysis from the government, and from the regulator, the Gambling Commission.
Earlier this promotion code year the Football Association, English football's governing body, revealed it would end sponsorship handle gaming companies.
However, competition organisers, and the clubs themselves, are complimentary to take sponsorship from gambling firms.
The money from the Sky Bet offer will be divided amongst the 72 clubs in the English Football League, which covers the three departments listed below the Premier League.
The primary executive of Sky Bet, Richard Flint told the BBC's Awaken to Money podcast that the English Football League used the earnings generated to assist them run their daily operations.
He stated: "Without sponsorship from the betting industry there aren't a multitude of sponsors willing to get associated with football."
However, there are worries that increasing numbers of young fans are being exposed to betting adverts.
Among the findings of the BBC's yearly Price of Football study was that more young football fans bank on video games than play the sport.
About 95% of TV advertisement breaks in live football matches function at least one gambling advert, the BBC discovered in October.
In some matches, 40% of the adverts were for gaming.
Mr Flint told the BBC that Sky Bet and the English Football League were actively promoting awareness about issue betting as part of the "When the fun stops. Stop" project.
"From the play offs and including next season every t-shirt will have an accountable gaming message on the t-shirt sleeve and we're connecting that into a responsible gambling campaign beginning today, which includes a TV advert and border boards at EFL video games," he said
The "When the fun stops. Stop" campaign is orchestrated by the Senet Group, which was established in 2014 by a few of Britain's leading bookies in action to public concerns about gambling and gambling addiction.
The head of the GambleAware charity, Marc Etches, stated that while it invited a commitment to do more to promote more secure gambling, "the messaging needs to be much more specific about the danger included than what the gaming industry currently proposes".
Reality Check: How much of an issue is issue gambling?
5 November 2017
23 October 2017
