Manchester United in sponsorship handle Bwin
16 August 2012
Manchester United has actually signed a three-year sponsorship handle sports betting company Bwin for a concealed quantity, making it the club's "main online video gaming and betting partner".
Bwin is the t-shirt sponsor of Real Madrid and a partner to Bayern Munich.
Recently, United floated its shares on the US stock market, raising $233m (₤ 150m), less than originally hoped.
The flotation values the club at more than $2.3 bn, making it one of the greatest sports clubs worldwide.
Last month, the club signed a t-shirt sponsorship deal with US vehicle brand Chevrolet which will start in the yohaig code 2014-15 season.
Manchester United now has 28 various sponsors, external, with Aon the club's main shirt sponsor.
'Great chance'
"As Europe's leading online sports wagering operator, football is fundamental to our long-term success, comprising roughly half of our total sports wagering income of 261m euros ($320m; ₤ 204m) in 2011," stated Norbert Teufelberger, co-chief executive of Bwin's parent business, Bwin.party.
"Man Utd has 569 million fans beyond Europe, supplying us with an excellent chance to provide collectively designed and ingenious products in nations that do not yet permit real cash online sports wagering," he said.
Manchester United has actually been managed considering that 2005 by the Glazer household, the billionaire US sports investors who also own the Tampa Bay Buccaneers Football franchise.
About half of the $233m that the club raised from its flotation will go to settling the club's debts, with the rest going to the Glazers.
Shares in the club closed down at $13.77 in New York, closing listed below their flotation rate of $14 for the very first time.
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